Case study
When Stadtwerke Munich set out to organize the first Talent Expo in Sarajevo in 2024, their vision was clear: to create a professional, engaging, and future-oriented event that connects talent with opportunity. But building such an ambitious project from the ground up required more than logistics, it demanded a strong, memorable identity that could carry the event across all channels and touchpoints.
The challenge was to craft a brand presence that would stand out in a competitive landscape of career and education events, while still reflecting the professionalism and credibility of Stadtwerke München. Every detail, from the logo to the website to the on-site experience, had to work together seamlessly to deliver a consistent and inspiring message.
The solution included:
- Development of a fresh visual identity – starting with a dynamic logo and a modern color palette.
- Complete design of promotional materials – from banners, flyers, and accreditation passes to digital assets for social media.
- A dedicated website – designed to inform, engage, and guide visitors smoothly from curiosity to participation.
- Consistent social media activation – to build momentum and visibility leading up to the event.
- Event branding – across the venue to ensure a cohesive and professional experience on the ground.
The result is:
A unified and impactful brand that gave Talent Expo its own distinct voice and presence in Sarajevo. From the very first announcement to the final day of the event, every touchpoint reflected the quality and professionalism that Stadtwerke Munich envisioned.
Today, Talent Expo stands as more than just an event, it is a recognizable brand with a strong foundation for future editions, proof of how the right identity can elevate an idea into an experience that truly resonates.
"From the very beginning, they understood our vision of creating a professional, inspiring, and impactful event in Sarajevo."
STADTWERKE MUNICH TEAM
“Working with the Rebrained team on Talent Expo was a true partnership. They understood our vision from the start and built a complete brand identity and experience that brought the event to life.
Their creativity and attention to detail made all the difference, Talent Expo was not only a success in numbers, but also in how it was perceived: modern, engaging, and memorable.”
Semir Kutincic
BOLDLY RETHINKING BRANDS
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SOCIAL MEDIA
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